E-books And Your Business!
E-books are in no way a new concept! With the advent of the internet, you can now get access to just about everything you can think of – online. Why not include e-books and your business as a form of business promotion? This is a great way to advertise your business as this contributed article will so aptly describe. Read more to see if this could be another source of digital advertising for your business.
Why Your Small Business Needs An E-book (And How To Produce One)
E-books have revolutionized the publishing industry over the last five years, and they have also become a popular online marketing tool for small and large businesses alike. With this in mind, below we look at the value of E-books as a marketing tool, as well as the process of creating one to promote your company.
Your business needs an e-book, because put simply, quality, specialized content is a great way to attract potential customers to your brand.
In fact, by offering people an insightful look at a particular problem or situation, you can help create goodwill between them and your company.
Goodwill that can then be leveraged to gain contact details for mailing lists, and as a trade for the time they spend engaging with your brand. E-books and your business can certainly be a ‘win-win’ situation. All before you have sold anything to them at all, making it a very powerful marketing technique indeed.
The first stage of producing an E-book is the same as for a paper book, or any other piece of writing. It’s all about research and planning your ideas out in a coherent way. This isn’t a stage that can be skipped either if you want to produce something that potential customers will value at the end.
Luckily, there is plenty of writing and planning advice online to get you started. You can even download apps that will help you organize your concepts and chapters during the planning stage without too much bother.
Getting a potential customer to download your E-book is a fantastic form of engagement.
Next, comes the hard bit, yes that’s right it’s time to write the book itself. Except you don’t actually have to do this if you don’t want to. There are other options to write e-books and your business advertising plans that can easily be rectified.
Instead, you can make it super easy by getting a ghostwriter to do the hard graft for you. Yes, you will have to pay them for this service, but for the standard needed for a free give away book the figures might just pan out.
Something that makes getting your book written by a professional a great option for those that are less confident in their written skills.
Once that ‘bad boy is written’, it’s time to get it formatted and published. This is probably the hardest stage of all, as the terrible layout of many E-books testifies!
Luckily, you can get some help with your digital publishing by selecting the right platform, to begin with. Once you have made that decision, then the rest should fit into place fairly easily.
Lastly, once your book has been formatted and published, you can start to give it away on your website. Of course, to make the most of this marketing opportunity, you need to think carefully about how you will do it.
Will it be a free download for all site visitors, or will you require them to sign up for a newsletter or mailing list before they get access? Longer books can even be included as part of a course of lessons or tutorials, as an incentive. Just be sure to get something in return for all your hard work, even if it’s not actual physical money.
My Final Thoughts On E-books And Your Business!
I think that writing e-books and your business promotion plans are absolutely a great idea to get your business noticed online. There are so many people who love to read and who find it so much easier to download a digital copy of any book versus going to a library or bookstore to purchase the same book.
It is quicker and certainly more accessible. You will start reading in less than a few minutes that it would take for you to enter your credit card information!
As a business owner, I think that exploring the idea of e-books and your business promotion should be one that you might want to definitely consider. Online seems to be the way to go these days and of course, even so, if your business is also online and not necessarily offline.
In any event, start writing your e-books for your business promotion today!
Images courtesy of Pixabay and Pexels.
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