WHAT IN THE WORLD IS THE GOOGLE AMP PROJECT?
Of course, everyone is familiar with the search engine called GOOGLE. There are other search engines out there in cyberspace but the one where everyone or at least most of us visit is GOOGLE. You can read more about search engines in an article I wrote over at Wealthy Affiliate by clicking here.
Let’s talk more about the Google AMP project.
What does the AMP mean? It means Accelerated Mobile Pages.
As the definition suggests: this is a way to access websites or web pages on a mobile device such as the iPhone, Tablet, iWatch, or any of the numerous options available to us in our world today.
There are three parts to AMP:
- AMP HTML
- AMP JS
- GOOGLE AMP CACHE
AMP HTML refers to HTML codes with some restrictions for reliable performance along with extra extensions to help build content beyond the basic HTML. In as simple an explanation that I can give without entering the world of HTML codes, the new AMP feature will be more tag-specific for AMP usage .
AMP JS library allows for the quick rendering of AMP HTML pages. This will allow for better managing of resource loading which will result in a faster rendering of any AMP page. The most obvious advantage is that it optimizes anything loaded from external resources asynchronous so that nothing in the page can block anything from its rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors .
GOOGLE AMP CACHE can be used to serve cached AMP HTML pages. It is a proxy-based content delivery network which is used to deliver valid AMP documents. It fetches AMP HTML pages, caches them, and improves page performance automatically . It also has a built-in validation system which ensures that the page is guaranteed to work and needs no dependence on external resources.
You might ask, what is the big deal? We have always been able to access websites on mobile devices, so what’s new?
Well, here’s what’s new: it is the speed at which the access is made to the websites. With the onset of so many websites and so much content to read, the efficiency of the download process is very important to people on the go! Or even to people who just want to read while they have a free moment in transit.
The importance of the Google AMP Project
As everyone knows, each website is ranked in the Google system. And EVERY website yearns to be NUMBER ONE on any Google search engine results page or SERP for short. You can also take a look at another article I wrote about SERP by clicking here.
What Google has done is to separate the way it chooses to look at rankings for websites. It now has a separate ranking for mobile devices displays and one for laptops or desktop computer displays. Amazingly enough, the primary ranking is now placed on the mobile access displays. I guess this emphasizes the direction in which our world is going – instant access and NOW…or maybe, yesterday?
Here are a few advantages of being AMP qualified on your website:
- a more user-friendly experience – giving website owners a better chance to optimize their site especially for people on the go
- the obvious speed factor in downloading apps
- maximum reach to users and getting content no matter which app is being used
- minimize as well as optimize the advertisements on mobile devices
We are entering a new era of technology which is UPDATED on a regular basis, sometimes it even seems like a daily basis – you can’t update your systems, tools, and resources often enough. Be sure to keep in the know.
How to get your website AMPed.
If you are using a WordPress platform, this is easy to do. Simply go the plugins section and add new; then use the search box to find the AMP plugin, install and activate – you should be good to go after initializing the settings.
If using any other platform, you can get more information by clicking here.