How Is Your Professional Social Media Marketing?
Have you ever wondered about your professional social media marketing outlook? Does such a thing even exist? Well, ‘fasten your seat-belts’, this ride will help you see the view from a ‘bird’s eye’ perspective, especially coming from ‘way back in the past’, as this contributed article will illustrate.
As the cliche goes, don’t let your past come back to haunt you!
Today’s 25 to 35-yr old people have a problem online. When they were teenagers, social media was new. It was exciting, and they were the first generation to use it. They didn’t worry about how their social media feeds would affect them in the future. It didn’t even occur to them that it would.
Now, many of this generation are starting their own online businesses, running blogs and applying for serious jobs. All of those posts from their teenage years are still out there. All the photos of drunken nights out at college are easy to find, and employers, clients and readers are checking.
Searching Facebook for a name is a quick and easy way to check out a potential employee, and it is being done. Even if you don’t work online, or you’ve since set your profiles to private, it’s still a good idea to grow a more professional social media presence. Here are some easy ways that you can do it.
Change Your Profile Pictures
Even if your profiles are private, there will be some things that everyone can see. The first is your profile picture. It’s how you make your first impression and your friends, followers, potential employers and everyone else that sees it uses it to make a judgment.
If you are a casual social media user, and you don’t need an online presence for work or business, then changing your drunken night out selfie for a gorgeous picture of you and your family or partner might be enough. But, if you do use your profiles for business, or your online life is a part of your job, you might want to hire a head shot photographer to help you to make the right first impression.
Change Your Email Address
Your email address is another thing that everyone else can see. When we set up email addresses all those years ago, it was to email our friends and sign into our MySpace accounts. We didn’t think we’d ever be putting them on CVs or using them to communicate with our utility providers. But, email is widely used today. Many companies no longer use paper post at all.
So, if you haven’t already, set up a simple Gmail account using your name, or a variation of it as your email address.
When we first got online, we updated our Facebook friends with every detail of our lives. We told them what we were having for dinner and shared the songs we were playing on Spotify. You probably share a lot less nowadays, but you might still be oversharing.
If you want to appear more professional on social media, start sharing less of the mundane details of your life. Keep to posting about important events and sharing special photos of your family. If you want to create an even more professional image, start sharing news posts and scholarly articles.
Check Your Grammar
Poor spelling and punctuation never look professional. Take the time to write in proper English, with good spelling and grammar. Install Grammarly if you need help.
My Final Thoughts On How Is Your Professional Social Media Marketing?
It might seem simple enough, but it could be potentially harmful to the image you are trying to create. Take the time to ensure that the ‘image’ that is conveyed is one you can be proud to own. Make sure that your professional social media marketing is in place and makes your future outlook one you can smile about!
All the best.
Images courtesy of Pixabay and Unsplash.
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