What is content writing all about?
Exactly what is content anyway? We hear that word ‘content’ thrown around so much and it adds so much mystery that is not needed! Of course, this is my humble opinion.
In layman terms, CONTENT is simply writing about something you know – end of story. It is all about compiling an essay (which, by the way, does not have to be long-winded nor disappearing with two puffs of smoke after reading two sentences) that describes whatever your subject matter is all about!
The key to writing great content for your website or for any journalistic process is simply adhering to some of the tips that I will outline below. Let’s take a look.
A FEW TIPS TO WRITE GREAT CONTENT:
- Know your topic
- Do your research
- Engage your audience with easy, simple, to understand vocabulary
- Use images when necessary
- Keep your paragraphs short and sweet – easy on the eyes
- Use a nice font and size that makes reading easy
- Make it fun, even sometimes when the theme might be technical
- Have a conversation with the reader – make it flow naturally
Know your topic
This might sound simple and guess what – it is! When you are familiar with the topic which you are writing about, it makes your ‘job’ easier. For starters, it keeps your interest so that you won’t think of the article as a chore; and secondly, it makes your reader want to agree with you or disagree with you because now, you are using your experience to get your point across to others. Readers KNOW when you KNOW what you are writing about – it shows!
Do your research
Ok, you might be wondering, you know your topic, isn’t this enough? Yes and no. Everyone, yourself included, can always benefit from a little research aka more information. Information that can also be more updated since the last time you reviewed it. In our world today, there is so much going on – technology does not seem to sleep and you don’t want your audience to sleep either, especially on your watch! Things become obsolete, fast.
Engage your audience with easy, simple, to understand vocabulary
Absolutely, a point that we always need to keep in the forefront. Not everybody is like me and ‘reads the dictionary’ during their school break (this was me when I was younger). A few incomprehensive words will shut out your reader and not only will he go looking for a dictionary to find the meaning, he might get lost coming back to finish your article as well. Keep it simple.
Use images when necessary
Everyone loves a little picture now and again. Our eyes get tired from reading too much text. Not only will an occasional image ‘spice up‘ the article, but it will also help to convey your thoughts as well. Of course, be careful of overkill – that’s the other end of the spectrum.
Keep your paragraphs short and sweet – easy on the eyes
As you write your content, remember that spacing and writing short sentences are great. Group your thoughts in ‘bite-sized’ chunks of text. You will find that you are better able to get your ideas out and easier to understand.
Use a nice font and size that makes reading easy
Naturally, we all love the variety available to us as a writing tool. There are so many fonts to choose from and the temptation is great to use all those fancy ones – be careful. What good is your content if we can hardly make out if it is an ‘S’ of a ‘5’?
Make it fun, even sometimes when the theme might be technical
You will not always be writing content about things you like – yes, we all have our serious moments. It is my opinion, that even when you have to write an article about something along the lines of specifications and other technical jargon, a little fun interspersed will help alleviate the ‘boredom’ that might be associated with the content. Of course, do not be too flippant, we do not want to stray from the chosen path.
Have a conversation with the reader – make it flow naturally
And of course, communicate or connect wit your reader – have a cyber conversation! As you write your article, just imagine that you are sitting down with a friend and are simply telling a story. This should help with the sentence flow. And before you know, your content is ready for public consumption!
I hope you enjoyed reading this content as much as I enjoyed preparing it. I welcome your feedback and comments in the comments section. Of course, I would love any additional tips that you have found helpful.