Three Reasons Businesses Should Use Interactive Video
Some businesses already use interactive video marketing and this is no new development. It has been around for many years and has often been used on television. The difference between older video marketing and newer marketing is that of interactive video.
Interactive video, also known as IV, is a type of digital video that supports various types of interaction. This could include clickable areas of a video, 360-video, or branching.
In today’s digital era, thanks to modern technology, many consumers are now online. Not only are they online, but they have been introduced to a whole new world of advanced technology.
As a result of this, many consumers demand the best technology from businesses and will go elsewhere if they can’t get it. This may be something simple like website speed or responsiveness, or it may be more advanced software.
One thing many consumers like is an interactive video. This means they can engage with a video and create a totally unique experience for themselves. They can find out about different products, share videos more easily, or even have a product tour.
There are many good reasons why a business should be investing in interactive video software, and here are three of those reasons.
As with any video, it increases engagement with consumers. Even if a consumer briefly glanced at a video, they would be engaging with a brand in one way or another. That will likely stick with a consumer more than any billboard ad or newspaper spread.
Thankfully, as videos can be shared more easily nowadays, whether that be on social platforms or people sending them to each other, more people will be able to see them.
This could easily develop new leads for a brand, and the leads could ultimately lead to sales, which is what every brand wants. Other marketing materials could also be developed with these leads, which could convert even more leads into sales.
Video marketing is often shared online. There are still many instances where the video is shared on TV, but for the most part, websites, social media channels, and forums are where videos are shared. Thankfully, many of these websites have analytics tools.
This means that video engagement and views can be easily monitored. As these analytics tools are incredibly sophisticated, they can provide a whole range of valuable data.
Not only can a business see how many times a video has been watched, but they can also see where it has been watched, what demographic is watching it most, and if anyone is clicking on the video to find out more.
This is great for digital marketing campaigns as marketers can determine if their video content is working as it should or if there need to be improvements. If the analytics suddenly say males ages 35+ are watching a video that was designed for women aged 35+, then marketers know that something isn’t quite working, and the desired audience isn’t watching or engaging with content intended for them.
Engaging Content For Consumers
Sometimes, an objective of a marketing campaign may be to engage with consumers. If a consumer understands a brand a little more, they can begin building a relationship with said brand. They could then become loyal to the brand too.
The main purpose that a business can use interactive video marketing is then it allows their consumers to have a deeper understanding of what the brand actually stands for and what their main goals are. This could coincide with their own feelings, and a bond could be created.
There you have it, three reasons investing in interactive video is a good idea. There are plenty of platforms a business can use to invest in interactive software, so there’s really no excuse not to. Any business can use interactive video marketing to engage consumers, reach new people, and build relationships between brands and their audience.
Images courtesy of Pixabay, UnSplash, and Pexels.
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