Developing Digital Marketing Strategies After COVID-19 Changes
With the arrival of COVID-19, never before has developing digital marketing strategies more needed. The worldwide pandemic has disrupted many things and affected the lives of millions.
Still, it has its greatest effect on the economies and financial structures that countries have relied on for years.
Banks, the stock markets, lending institutions, and big businesses are all trying to forecast what COVID-19’s effect on the world economy will be in the next few years.
But there is one business where the global pandemic’s impact was immediate. It was in digital marketing.
The worldwide lockdown and quarantines have forced people to stay at home, while some businesses had to start working from home to continue generating revenue.
Many brands had to change the tone of their ad campaigns, and some even had to scrap them as the pandemic developed. There was an immediate need for more connection but, at the same time, still followed social distancing measures and health guidelines. Here are the trending digital marketing strategiesthat were a direct response to COVID-19.
SEO & Developing Digital Marketing Strategies
Search algorithms are in constant flux and affect a user’s search results. That became more apparent during the pandemic, as Google tried to filter sites that did not provide authoritative information about the virus.
Many search engine optimization (SEO) hacks that helped websites reached the top of the search results failed to help, and so digital agencies had to optimize their websites in a way that did not result in a penalty.
The biggest change was seen in e-commerce sites and social media platforms that had a marketplace. As many people were required to stay at home, e-commerce sites saw a surge that increased their revenues. Some sites even reached growth levels that were higher than the previous years combined.
Some predict that as lockdown measures ease, many people will go back to their regular spending habits. But even as some states and countries reopen, e-commerce sites are still surging in their order numbers.
As workers and businesses stay at home to work, the value of interactive content has increased, increasing demand for improved video quality and connectivity. Schools and institutions might require materials that would mimic the interactivity of the classroom, whether it’s polls or quizzes.
Virtual Reality (VR) technology has also seen increased interest, as more companies are exploring the technology to use for their clients and staff.
Social media such as Twitter, Facebook, YouTube, and Instagram also saw increased use. Many users used apps such as TikTok to sell items, provide content, and even spread information.
Twitter became a tool to show how companies were responding to their staff and clients. In contrast, Facebook and Instagram became a way to communicate and connect with families and friends, which many companies used to their advantage.
Of course, these technologies have always been in use, but it took COVID-19 to make them obvious that developing digital marketing strategies is a more viable way for businesses.
As the pandemic continues to affect several countries, the use and demand of these technologies will continue. If countries want to ensure that their economies will not be at a standstill, they need to focus on developing digital marketing strategies to remain competitive and prevent a complete financial slump.
Images courtesy of Pixabay, UnSplash, and Pexels.
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