top marketing strategies for small businesses

Create A Professional Image For Your Home-Based Business

Does your home business have a professional image? There’s nothing wrong with setting up a business and working from home. If anything, it’s a smart choice. You save money on lots of operating costs, which makes it easier for you to make a profit. In fact, if working in an office isn’t absolutely essential, then why bother?

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Critics will argue that the main reason to avoid running a business from home is that it isn’t professional. It doesn’t look professional if your business is based in your house. Okay, fair enough. But, what if you could create a professional image for a home-based business?

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Here, you’d get the benefits of working from home, without the lack of a professional reputation. As it happens, you can most definitely build up a more credible image for a home business, and here’s how:

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photo-of-woman-using-her-laptop- a professional image

Get A Virtual Address & Improve Your Professional Image

With a virtual address, you get to use a proper business address for your company. But, you don’t have to pay monthly office costs. It’s much cheaper, and you can usually get business addresses in the central business districts.

To make things even better, a lot of virtual addresses let you go to the actual office and use meeting rooms as required. So, if you ever need to meet a client, just use the virtual office and impress them. For the rest of the time, you can work from home and enjoy all the savings this brings.

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Use A Virtual Receptionist

While a virtual address gives you an authentic address for business mail, a virtual receptionist provides you with someone to answer phone calls. In essence, they perform a normal receptionist’s role, but they’re much cheaper. You just pay a set fee, and there are no employee benefits or taxes to worry about.

There are places like Ruby Receptionist who offer this service for 24 hours a day, 7 days a week. So, no matter the operating hours of your business, you’ll always have someone on-hand to take calls. Needless to say, having a receptionist instantly makes your company seem more professional and authentic.

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Improve Your SEO

Search engine optimization is crucial if you want to grow your online presence. The higher up the search rankings you climb, the better your reputation will be. When anyone searches for a business, they only really pay attention to the top three or five results.

These are seen as the most authentic and trustworthy businesses. So, if you break into these ranking spots for keywords relating to your company, then it boosts your reputation.

You no longer look like a small home-based business; you look like a big company that’s incredibly professional and should be trusted. Combine this with a modern and extensive website, and nobody will even know that your business is run from home.

With all things considered, should people discriminate against a business because it’s based at home? Of course not, but they do!

We’ve all probably done it; home businesses just seem small and slightly unprofessional. So, if you want to improve your reputation – while keeping your expenses low – then give these three ideas a try and move the odds in your favor to enhance your professional image!

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