How Using Promotional Products Can Help Your Business

Is it really worth it when it comes to using promotional products, or make your own using Oracal vinyl? They are, indeed. Customers appreciate them, and they are an excellent way to control your marketing message to the types of customers who are likely to be interested in your services and products.

More than three-quarters of people enjoy receiving a promotional item, and almost all of them will end up doing business with a business after getting a promo product. It is especially effective if it is useful and of good quality – something that the customer needs and uses. In short, a promotional product will get your brand name out there to everyone.

If you are looking for a way to increase leads and sales conversions, bolster customer relationships, and possibly even save money on advertising, promotional products could be the answer.

using promotional products like this hand holding a business folder with company logo

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Generate Leads And Sales

You would assume that most customers would take the freebies and run, but a promotional product makes the majority of customers feel more positive about doing business with your brand. When salespeople distribute promotional products, they receive almost a quarter more customer referrals than when they do not.

The majority remembered the monikers of the businesses that offered them freebies. Approximately one-third of customers carry promotional items on their bodies, which is an optimum placement for advertising reach.

Many customers keep their promotional products for at least a year, which means your client base will be revealed to your branding multiple times over time, which helps generate sales leads and conversions.

Bolster Customer Relationships

Customers value promotional items, and most customers remember which companies they received promotional items from, even after some time has passed. Customers are unquestionably more amenable to branded merchandise than to other forms of advertising, including marketing campaigns displayed on popular streaming services and social media platforms.

It is easy to see why customers would prefer a marketed drink bottle or pen over an annoying pop-up ad that they cannot click away. Customers get something valuable out of the promotional item, and if it is of top quality, they will establish pleasant perceptions about the company each time they use it.

Branded merch fosters a personal connection between your company and the customer, and handing out promotional items has the added benefit of turning your customers into brand ambassadors.

They are representing your brand by using your products in their daily lives, and they will be much more likely to stick with your products if you can endear to them with a gift they will appreciate.

Save You Money

When you own a business, you want to save money wherever possible. That does not mean you should skimp on marketing, but investing in quality promotional products to hand out to regular customers, give away at trade shows, and so on can be a worthwhile investment in terms of customer loyalty, brand recognition, and sales leads and conversion.

People who receive promotional merchandise, particularly USB drives, pens, coffee mugs, and canvas bags, make use of it. And when they use it, their friends, families, and coworkers see them using it — and they see the branded communication it holds, which raises their brand awareness, even if they aren’t always aware of it.

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Images courtesy of Pixabay, UnSplash, and Pexels.

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