A Recipe For Your Customers Happiness – And Your Business!
In business, it is essential to do what is best to ensure your customers happiness. It is the only way you will make money and keep your business alive. When it comes to customer satisfaction, it is non-negotiable because when your customers aren’t satisfied, they will go elsewhere and not only that, but they will tell everyone about their bad experience with you.
The Harvard Business Review, states that 48% of customers who had a negative experience told 10 or more people; so upsetting your customers will not only lose them, but it will also have an impact on getting new ones.
By providing excellent customer service, this will ensure your customers happiness and a pleasant customer journey starts before they are even your customers. Once these people are your customers, you then need to make sure their experience exceeds their expectations to build up customer loyalty.
It is essential to go through the different steps a customer sees on their journey. It puts you in the customer’s shoes and helps you to know the experience from their perspective.
A customer relationship management (CRM) system helps manage this experience for customers too by managing your customers’ data and sales. You can also get systems now that deliver insights, integrate with social media and facilitate team communication.
The more you know about your customers, the more you will remember and the more that your customers will feel that they are cared for – meaning that you are better able to care for them and their needs.
CRM systems are also useful for recording customer interactions – anyone who is in a customer-facing role will be aware of every customer interaction and can help the customer with the knowledge of what has been previously discussed with them.
You also need to make sure that your other systems are up to scratch because customers don’t care, nor do they need to know that if there’s a fault then it’s not your fault and it’s an IT fault.
To ensure that this doesn’t happen, make sure that you have a good IT management company such as Cyber Shift Technologies, LLC so that you can contact them whenever you need to and they can be on top of any IT issues you may face.
Don’t over promise your customers, if you’re going to do anything then under promise. It is far more useful to set realistic expectations and over-deliver rather than the other way around.
Communication is key to keeping your customers happy. It makes everything easier and talking to them about how things are going if they’re satisfied with your services and what you could do to improve, is a great way to make them feel valued as well as gaining valuable insight. Make sure you let them know that you appreciate what they have to say.
Finally, add a personal touch. Customers appreciate a handwritten note, the use of their name or your remembering personal information they might have told you before. It shows that you care and helps to retain loyalty. All these simple yet powerful tips all pave the way to your customers happiness so be sure to follow the ‘yellow brick road’ to success.
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