Lacking Website Traffic? Here Are 8 Reasons Why!
I am sure that these 8 reasons why your website is lacking viral traffic are just the tips of the iceberg! There are numerous reasons – some major, some minor – but all are focused on one thing, getting that much-needed traffic to your website.
Without traffic to your online (and even offline, if you have established a physical presence for your business) website, your business might not exist – or even if it does, and there is no traffic, then it is just as well as being dead!
In this contributed article, you will see be able to get ideas as to why your website could be lacking traffic.
Does Your Website Suck? Here Are 8 Reasons Why It Does!
If there’s anything that you should know and learn about websites, is that it’s easy to have a bad one. Your website should be like your online storefront; it should be the very first thing that your customers see and it needs to leave a lasting impression. However, there are so many factors that go into creating a website that it can often feel impossible to cover all of your bases.
As explained in this article here at YesUCanDoIt.com, it’s important to be professional and think about your marketing if you want to get your business off to a good start. Your website plays a huge role in both your professionalism and also marketing, so it’s best not to slack when it comes to designing it. To give you some advice, we have put together a bunch of different reasons why your website might suck and how you can fix it.
1. You’re Using Outdated Technology
If you didn’t know already, outdated web technology such as Adobe Flash is slow, old and needs to be removed. Just take a look at this informative article from Wired.com to get a bit more insight into why Adobe Flash needs to go.
2. You Don’t Have A Website Strategy
Use your analytics to help you plan out a website strategy. What areas do you want to focus on? What products are you trying to sell? Which audience are you aiming for? These are the types of questions you need to ask yourself.
3. You’re Not Focusing On The Customer Experience
Make sure you take the customer’s experience into consideration when planning or designing your website. Use resources like BrandBits.com to help you make your website look more enticing and interesting. Failure to consider the customer experience and your website will be a chore to see or even use.
4. You’re Not Hiring Writers
If you’ve never hired a writer but you have lots of blog posts and news content on your website, then it might be time to rely on dedicated writers instead of doing everything yourself. The quality of writing will be better and it’s a small price to pay for professionalism.
5. Your Website Isn’t Mobile Friendly
Ever tried to access your website from a mobile phone? No? Then take a look at HootSuite.com and learn how to make your website mobile-friendly because more and more people are accessing the internet now from smaller devices.
6. You’re Not Focusing On Analytics
Remember those viewer count stats that we used to see on websites a decade ago? They’ve evolved into analytics and you can view everything from when your website was accessed to what country it was accessed from. Use these stats to help you build a better website!
7. You Don’t Have Landing Pages
Landing pages are important because it helps to convert traffic from your site into actual sales. Without landing pages, your website isn’t an effective marketing tool.
8. You’re Not Utilizing Social Media
Even if it’s just something simple like adding share buttons and other social media widgets, it’s important to link your website to your social media accounts to create more engagement.
My Final Thoughts On Lacking Website Traffic? Here Are 8 Reasons Why!
It is not easy running a business, especially when that business in online! Creating a business website may be easy to do, however, as this contributed article has so aptly pointed out, there are a lot more pieces to the puzzle!
And of course, if you are wondering about lacking website traffic, these 8 reasons should give you a place to start making things better. Good luck on bringing that traffic which is so important to your website’s needs!
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