promoting your business

The Best Ways Of Promoting Your Business!

As a business owner, I am sure that the question of promoting your business is constantly on your mind. You want to ensure that you are doing all that you possibly can to make your business profitable as well as being ‘seen’.

In this contributed article, we will be taking a look at 5 ways to help when it comes to promoting your business today.

Five Steps to Promotion Perfection

promoting your business

Having an excellent business selling products or services that people genuinely want is only the first step. To become successful, you need to find ways of getting your company and brand message to the right people, so they can shop with you and you can make a profit.

Competition in business is fierce, it’s not just a case of sitting back and waiting for the customers to come in, you absolutely have to be proactive. Here are five ways you can market and promote your business.

Network At Trade Shows And Expos

Attending a trade show gives you the chance to secure lots of new customers and clients. Those attending will all be looking for businesses like yours, so you have the opportunity to show and explain what you do to people who will likely be interested and seeking services like yours.

Spend some time considering the best way to promote yourself and your stall, games, and competitions, interactive demonstrations, and even magic tricks will all be much more fun and exciting than a dull talk or presentation. The more interesting your stall looks, the more likely people are to come and see what you’re about.

Run Your Own Networking Event Or Fun Day

Instead of, or as well as attending larger business expos – how about hosting your own event?

Here, the focus is all on you and your business. The trick here is to make it worth people’s while to encourage them to come down- and there are a few ways you can do this. You could have some experts in your field come down and give some talks or presentations that others in the industry would find interesting and useful and would genuinely gain information from.

You could then transition into speaking about your own business or products.

Another option would be to run a fun family events day, you could invite food vendors and entertainers down, have bouncy castles and face painting for kids and even rides and games. Once people are down at your store or business you have the chance to speak to them further about what it is you sell.

Hold fun demonstrations, hand out marketing materials like business cards and leaflets along with things like pens, umbrellas, hats, and balloons with your company name on. You could do all of this yourself, or look into events companies to sort everything for you.

Either way, getting people down to your business and having fun will promote a positive opinion of your company. It’s a chance for people to learn more about you in a fun and relaxed setting.

Host Giveaways and Competitions to Get People Excited

Psychologists have found that the word ‘free’ is one of the most potent attractors out there when it comes to marketing. People love free stuff, and when you run a competition or giveaway you get to do exactly that.

This kind of thing really gets people excited, it gets them chatting and interacting. You can run competitions, giveaways, and sweepstakes on social media, through your website or work with an influencer such as a blogger or Youtuber to get your message seen.

You could ask people to like your social pages, join your email subscription list, share blog posts of yours or other steps to be in with a chance of winning – all of which would benefit you massively. The better the prize you can offer, the more interest and interaction you’re likely to get.

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Go Canvassing

For some businesses, having salespeople go out and canvas can be highly effective. If you get the right people on your team who are friendly, persuasive and good at their job, having the ability to speak to others face to face can secure clients and customers in many cases.

If you have a product or service that needs to be demonstrated or explained, this is the better option as simply posting pictures or information online might not get the point across quite as well. Do some research here, find out if your business would benefit from door to door presentations. And if it would, get good, experienced salespeople on your team.

Get Social On Your Social Networks

social media as a means of promoting your business

Social network marketing has been shown to be some of the very best. You get to reach a wide audience, and you can connect with customers in a more laid back and casual way. Use your sites to show fun and interesting marketing materials, don’t just send spammy links out to your products.

Make it interactive and get people chatting- reply to comments too to give people a more personal experience with your business. You can use your social media to display customer reviews, and also to share pictures that people have taken using your products or business.

Use social media to communicate deals and offers first, this will reward your followers and also give people a reason to want to follow you. Remember, there has to be something in it for them.

Very few people will blindly support you as a business unless you’re offering something for them – whether it’s exclusive information, deals or the ability to get a personal experience from your business.

So, make no bones about it, it is important to know the best ways of promoting your business and implementing them to the fullness!


Images courtesy of Pixabay and Pexels.

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