Is Traditional Marketing Dead?
There is a common misconception that traditional marketing is ‘dead’ when actually that isn’t the case. It may not be as commonly used as it once was, but that doesn’t mean that it’s no longer a viable marketing method. You need to ask – is traditional marketing dead – when you talk to the die-hard marketing team who believe that ‘going digital’ is the only way to go!
The truth is that traditional marketing has been adapted due to the rise in the use of more modern marketing methods, and although it’s no longer as popular or as commonly used as it once was, it is still a method that can be highly beneficial. So, asking if traditional marketing is dead, may invite different answers depending on whom you are having the conversation with!
The fact is that business marketing has changed dramatically over the past few years, which has meant that traditional marketing has seen a dip in uses. You see, the digital revolution has had a significant impact on how marketing is done today, which is why you will ask yourself – is traditional marketing dead! Traditionally, newspapers and magazines were the prime forms of advertising and one used by almost every company in the world.
Today, however, that’s no longer the case – it is much more prevalent than print marketing. That being said, while a few forms of traditional marketing have become ‘stale’ over time, there are still various areas of traditional marketing that can be highly effective. Want to know what these are?
One of the world’s most effective marketing methods in place today is TV adverts. Most people have cable to satellite TV, which means that they watch TV commercials. Even people who don’t want live TV and instead use catch up services are still exposed to advertisements during the break of their program, depending on the channel that they watch, of course. When it comes to reaching consumers, TV is still one of the top ways to do that; it’s just a case of getting your advertisements right, that’s all.
Another form of traditional marketing that is still effective today is the use of radio adverts. The fact is that almost the entire population still listens to the radio, which is what makes radio adverts such a good marketing method, despite the fact that technology has significantly changed the marketing sector. While radio channels may have gone digital, that hasn’t changed how effective they can be when it comes to marketing.
When it comes to marketing methods that are traditional and still have a tendency to work well, print marketing for flyers and posters can work well. A lot of business owners believe that print marketing is now dead when actually that isn’t the case. Believe it or not, if you utilize custom printing services and create printed advertising that’s interesting, unique and eye-catching, you can certainly ‘grab your market’s attention’.
Then there are billboards. Billboards have been used as a form of marketing for a long time, and are still just as effective as ever. There’s something about this smart form of traditional marketing that has allowed it to stay ‘alive’ and continue being developed, thanks to technology.
Traditionally, billboards were just giant printed banners – and many still are – but there are also plenty of digitalized advertisement boards too. However, these don’t impact the effectiveness of traditional billboards, which is why these billboards – if situated in a good location – can be just as effective a marketing method as digitized billboards.
The fact is that while traditional marketing may not be used as frequently as it used to be, that doesn’t change the fact that it’s still a highly effective marketing method and one that many businesses still use today.
My Final Thoughts On ‘Is Traditional Marketing Dead?’
I hope you found this contributed article interesting as well as a source of information. I am ‘old school’ and I totally agree that traditional marketing is not dead – it may be taking a back seat on the bus, but it is still along the journey for the ride!
As with anything else, you need to do your research arduously. Whatever system you choose to market your business, you simply want to ensure that it is ‘working’ toward the success of your business.
As the saying goes – ‘not everything that glitters is gold’ – one marketing media might not work as well for your business as it did for the other person because it does not compliment your niche.
So, is traditional marketing dead? Only if it is not helping to market your business and bringing new life to it!
Images courtesy of Pixabay and Pexels.
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